Good questions to ask before you visit.

Allow about four to six weeks for a custom diamond ring. If you are working to a date, such as a proposal, tell us when you book your appointment.

Consider the three Cs: cut, colour and clarity. The cut affects how the diamond sparkles, the colour grade describes its hue, and clarity describes its natural marks. Together they shape the diamond's overall beauty and value.

You can choose a natural diamond, a lab-grown diamond or moissanite. Natural diamonds are mined from the earth and cost the most because they are rare. Lab-grown diamonds are typically less expensive because of how they are produced, and are very hard to tell apart from natural diamonds by eye. Moissanite is a lower-priced alternative to both.

Wipe it regularly with a soft, lint-free cloth. For a deeper clean, mix warm water with a mild dish soap or a jewellery cleaner, brush gently, rinse under warm running water and pat dry with a soft cloth. Avoid harsh chemicals, take care near open drains, and store each piece separately in a soft pouch so diamonds do not scratch other stones. If you are unsure about cleaning a particular piece, ask Vik and the team.

Diamond Bros offers free shipping worldwide. Customers who live outside the Greater Toronto Area and spend over $6,000 can also arrange complimentary travel to the showroom.

Book a showroom or video appointment and Vik and the team will set time aside for you. The address and showroom hours are on the contact page.