Privacy Policy

Diamond Bros & Co. (operated by Diamond 2 Brothers Co Corp., referred to as "Diamond Bros," "we," "us," or "our") is committed to protecting the privacy and personal information of our clients and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websites, purchase products, or submit a consultation request.

1. Who We Are

Business Name: Diamond Bros & Co.
Legal Entity: Diamond 2 Brothers Co Corp.
Locations: 7160 Airport Road, Mississauga, Ontario  ·  76 Lakeshore Road East, Mississauga, Ontario (Port Credit)
Phone: (647) 860-2767
Email: info@diamondbros.co

2. Information We Collect

2.1 Information You Provide

• Identity: First name, last name
• Contact: Phone number, email address, mailing address
• Purchase information: Order history, ring preferences, custom design details, budget range
• Consultation preferences: Preferred showroom location, what you are shopping for
• Communications: Messages you send us via email, SMS, WhatsApp, or phone
• Account information: If you create a Shopify account, your login credentials and account preferences

2.2 Information Collected Automatically

• Tracking parameters: UTM source, medium, campaign, content, and term from advertising links
• Ad identifiers: Facebook Click ID (fbclid), Google Click ID (gclid), campaign ID, ad ID
• Device and session data: IP address, browser type, operating system, pages visited, time on site
• Cookies and pixels: Meta Pixel (ID: 1584016543116634), Google Tag Manager (GTM-P3PL84CH), Google Analytics 4 (G-7L45M8D5VZ), Shopify analytics

2.3 Information From Third Parties

• Meta (Facebook/Instagram): Lead data submitted through Meta Instant Forms connected to our advertising campaigns
• Google Ads: Conversion and attribution data from Google advertising
• Shopify: Payment and transaction data processed through Shopify's secure payment infrastructure

3. How We Use Your Information

3.1 To Process Orders and Provide Services

• Process and fulfill your diamond jewelry purchases
• Schedule and confirm your free Private VIP Diamond Consultation
• Send order confirmations, shipping notifications, and appointment reminders
• Prepare custom ring design previews and pricing information
• Match you with the correct showroom or arrange virtual consultation access

3.2 To Communicate With You

• Contact you by phone call, automated call, AI voice call, SMS text message, or WhatsApp message regarding your consultation request or order
• Send booking confirmations, reminders, and follow-up messages
• Respond to your inquiries and provide customer support
• Send promotional communications about Diamond Bros products and offers (with your consent)

3.3 For Marketing and Advertising

• Send hashed conversion data to Meta and Google via their Conversions API to measure and improve advertising performance
• Create custom and lookalike advertising audiences on Meta and Google platforms
• Retarget website visitors with relevant advertising

3.4 For Business Operations

• Maintain and improve our websites and booking systems
• Prevent fraud and ensure security
• Comply with legal obligations
• Analyze business performance and customer trends

4. Legal Basis for Processing

4.1 Canadian Residents (PIPEDA and CASL)

We process your personal information under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada's Anti-Spam Legislation (CASL). For marketing communications, our legal basis is your express consent. For order fulfillment, our basis is contractual necessity. You may withdraw consent for marketing at any time without affecting the lawfulness of prior processing.

4.2 United States Residents (TCPA and State Laws)

For contacts located in the United States, we comply with the Telephone Consumer Protection Act (TCPA) and applicable state laws including California's CCPA/CPRA, Texas SB 140 (effective September 2025), and Virginia's enhanced consent requirements (effective 2026). We rely on your prior express written consent before sending automated calls, pre-recorded messages, AI voice calls, or promotional text messages to US residents.

Under the FCC's one-to-one consent rule effective January 27, 2025, consent applies exclusively to Diamond Bros & Co. and is not shared with third parties.

4.3 California Residents

California residents have additional rights under CCPA/CPRA including rights regarding AI-generated communications and automated decision-making. See Section 10.

5. Automated Communications — SMS, WhatsApp, and AI Calling

5.1 SMS Text Messaging

Where you have provided consent, we may send SMS text messages including appointment booking links, consultation confirmations, appointment reminders, follow-up messages, pre-call notifications, and promotional messages about Diamond Bros products and services.

Message frequency: Maximum 3 messages per 7-day period per contact.

Message and data rates may apply depending on your carrier plan.

To opt out: Reply STOP, CANCEL, QUIT, END, REVOKE, or UNSUBSCRIBE to any text at any time, or contact us at info@diamondbros.co or (647) 860-2767. We honor all opt-out requests through any reasonable method within 10 business days as required under the FCC's April 2025 consent revocation rule.

For help: Reply HELP or call (647) 860-2767.

5.2 WhatsApp Messaging

For virtual consultations, Diamond Bros & Co. conducts appointments via WhatsApp video call from our business WhatsApp number +1 437-800-0786. By booking a virtual consultation, you consent to receive WhatsApp video calls and messages from this number for appointment purposes. WhatsApp communications are also governed by WhatsApp's own Privacy Policy.

5.3 Artificial Intelligence (AI) Voice Calls

Diamond Bros & Co. uses an AI-powered voice scheduling assistant to follow up with individuals who have submitted a consultation request. This system may place outbound calls using artificial intelligence voice technology. All AI-initiated calls disclose at the start of the call that you are speaking with an automated system and identify Diamond Bros & Co. as the calling business.

By providing your phone number and consenting on our form, you expressly agree to receive calls made using artificial or pre-recorded voice technology from Diamond Bros & Co. To opt out, say "do not call again" during any call, reply STOP to any text, or contact us at (647) 860-2767.

California residents: Our AI voice communications comply with California's CCPA provisions for AI-generated communications and automated decision-making disclosure requirements.

5.4 Calling and Messaging Hours

• General: Between 8:00 AM and 8:00 PM in the recipient's local time zone
• Texas residents: Between 9:00 AM and 9:00 PM Monday through Saturday; noon to 9:00 PM Sundays (Texas SB 140, September 2025)
• Virginia residents: Opt-out records maintained for minimum 10 years (Virginia SB 1339, 2026)
• Canada: In compliance with CASL provisions

6. Information Sharing and Disclosure

We do not sell your personal information to third parties.

6.1 Service Providers

• Shopify: E-commerce platform, payment processing, and order management
• GoHighLevel (GHL): CRM, appointment scheduling, and automated communications
• Twilio: SMS messaging infrastructure
• n8n: Workflow automation (self-hosted on our private server)
• Netlify: Consultation landing page hosting
• Mailgun: Email delivery infrastructure

6.2 Advertising Platforms (Hashed Data Only)

We share SHA-256 hashed (one-way encrypted) personal data with advertising platforms for campaign measurement. Raw personal information is never transmitted:

• Meta Conversions API: Hashed email addresses, hashed phone numbers, and conversion event data for advertising measurement
• Google Ads Enhanced Conversions: Hashed conversion data for advertising measurement and optimization

You may opt out of Meta's use of your data through your Facebook/Instagram account settings, and opt out of Google's advertising personalization at myaccount.google.com/data-and-privacy.

6.3 Legal Requirements

We may disclose information when required by law, court order, or governmental authority, or to protect the rights, property, or safety of Diamond Bros & Co., our customers, or the public.

7. Cookies and Tracking Technologies

Our websites use cookies, pixels, and similar tracking technologies. We use essential cookies for website functionality, Google Analytics 4 for anonymous usage analytics, Meta Pixel for advertising conversion measurement, and Shopify's built-in analytics. You may control cookies through your browser settings. Disabling cookies may affect certain site functionality.

8. Data Retention

• Customer purchase records: 7 years from date of purchase (tax and accounting requirements)
• Consultation inquiry records: 3 years from date of submission
• SMS and call communication logs: 5 years to demonstrate regulatory compliance
• Opt-out records: Indefinitely to prevent re-contacting opted-out individuals
• Website analytics: 26 months per Google Analytics default settings

9. Your Rights and Choices

You have the right to access, correct, delete, and receive a copy of your personal information. To exercise any right:

• Email: info@diamondbros.co
• Phone: (647) 860-2767
• Mail: Diamond Bros & Co., 7160 Airport Road, Mississauga, Ontario, L4V 1E8

We will respond within 30 days. Identity verification may be required.

10. California Residents — Additional Rights (CCPA/CPRA)

California residents have the right to know, delete, correct, and opt out of the sharing of personal information for cross-context behavioral advertising. You also have the right to disclosure about automated decision-making processes used by Diamond Bros & Co. We do not sell personal information. Submit CCPA requests to info@diamondbros.co with subject "California Privacy Rights Request." We respond within 45 days.

Categories of personal information collected: Identifiers, commercial information, internet activity, general location data, and preference inferences.

11. Canadian Residents — PIPEDA and CASL

We comply with PIPEDA and CASL. Every commercial electronic message we send includes identification of Diamond Bros & Co. as the sender, our contact information, and a clear unsubscribe mechanism. To file a privacy complaint with the Office of the Privacy Commissioner of Canada: priv.gc.ca or 1-800-282-1376.

12. Data Security

We implement appropriate technical and organizational security measures including SSL/TLS encryption for all website data transmission, SHA-256 hashing of personal data before transmission to advertising platforms, access controls on a need-to-know basis, and self-hosted automation infrastructure to minimize third-party data exposure. No electronic transmission method is 100% secure and we cannot guarantee absolute security.

13. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect information from minors. Contact info@diamondbros.co immediately if you believe we have collected information from a minor and we will delete it promptly.

14. Changes to This Policy

We may update this Privacy Policy periodically. We will post updates with a revised "Last Updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.

15. Contact Us

This Privacy Policy is provided for informational purposes. Diamond Bros & Co. recommends consulting with a qualified legal professional to ensure full compliance with all applicable laws in your jurisdiction. Privacy and telecommunications laws are subject to frequent change and this policy should be reviewed regularly.